The exhibition focuses on formats and media used in the graphics industry as carriers of the message. Michaela Labudová’s site-specific project takes place in a gallery space as well as public spaces of the city and focuses on identity in visual communication. The initial visual void contrasts with meaningfulness of images and words and with purposeful effort to address potential customers and to communicate.

In her graphic work, Michaela Labudová focuses on typography, corporate identity, book design and illustration. Since 2007 she has been a member of graphic group Monsters, which in 2013 prepared installation called Room for gallery GASK in Kutná Hora. Michaela Labudová is studying for a doctorate in Visual Communication at the Faculty of Art and Design at JEPU, where she has been teaching long term and since this year, together with Pavel Frič, she has been running the Visual Design Studio.